Privacy Policy

Compliant With: Information Technology Act, 2000, SPDI Rules 2011, Consumer Protection Rules 2020, Digital Personal Data Protection Act, 2023

Last Updated: 29/05/2026

Welcome to https://apparelshop.in/ (“Platform”), operated by Apparel Route Private Limited (“Company”, “we”, “our”, “us”).

We are committed to protecting your privacy, safeguarding your personal information, maintaining transparency, and providing accurate information related to customer support, delivery, cancellation, return, replacement, refund, order assistance, website performance, and grievance redressal.

By accessing, browsing, registering, placing an order, or using our Platform, you agree to the collection, use, storage, processing, and disclosure of your information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue using the Platform.

1. Company, Legal & Business Information

For transparency and customer assistance, our official business details are mentioned below:

  • Company Name: Apparel Route Private Limited
  • Website: https://apparelshop.in/
  • CIN: U74101KA2025PTC212015
  • GSTIN: 29ABECA2948R1ZW
  • Official Email ID: info@apparelshop.in
  • Official Support Number: +91 8792802350
  • Working Hours: Monday to Friday, 9:00 AM to 6:00 PM

Registered Office Address

Apparel Route Private Limited
57, Novel Business Park Gate,Hosur Road,Gajendra Nagar, Bengaluru, Bengaluru Urban, Karnataka, 560030

2. Information We Collect

We may collect the following categories of information when you use our Platform:

2.1 Personal Information

We may collect personal information provided by you while creating an account, placing an order, contacting support, or using any service on the Platform.

This may include:

  • Full name
  • Email address
  • Mobile number
  • Shipping address
  • Billing address
  • Date of birth, if voluntarily provided
  • Account login details
  • Order details
  • Customer support communication
  • Complaint or grievance details

2.2 Sensitive Personal Data or Information

Sensitive personal data may be collected only when required and only with your consent.

This may include:

  • Payment-related transaction information
  • UPI or card-related transaction reference details
  • Bank account details, where required for refunds
  • Refund, return, replacement, or cancellation-related information
  • Order dispute or support request details

Important Note:
We do not store full card details, CVV, UPI PIN, net banking password, OTP, or sensitive payment credentials. All payments are processed through authorized third-party payment gateways as per applicable RBI and security guidelines.

2.3 Device, Technical & Website Usage Data

To improve website speed, security, stability, and user experience, we may collect technical and usage-related data.

This may include:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Cookies and session data
  • Usage analytics
  • Pages visited
  • Approximate location
  • Website loading time
  • Error logs
  • Performance logs
  • Technical diagnostics

This data helps us identify loading issues, checkout errors, page errors, website bugs, security risks, and overall performance problems.

2.4 Order, Delivery & Transaction Data

We may collect order and transaction-related information to provide better service.

This may include:

  • Order history
  • Cart activity
  • Wishlist items
  • Payment status
  • Delivery status
  • Cancellation request details
  • Return request details
  • Replacement request details
  • Refund request details
  • Courier or shipment tracking details
  • Customer support communication

3. How We Use Your Information

We use your information for lawful, business, support, and service-related purposes.

Your information may be used for:

  • Processing and fulfilling your orders
  • Delivering products through courier or logistics partners
  • Processing payments, refunds, returns, replacements, and cancellations
  • Verifying customer support requests
  • Responding to complaints and grievances
  • Improving website loading speed and browsing experience
  • Troubleshooting checkout, payment, delivery, or technical issues
  • Sending order updates, delivery updates, cancellation updates, and refund updates
  • Personalizing shopping and website experience
  • Sending important service alerts, offers, updates, and notifications
  • Preventing fraud, fake orders, misuse, unauthorized access, or illegal activity
  • Maintaining legal, tax, audit, regulatory, and statutory records
  • Improving website content, policy pages, support process, and platform transparency

We follow purpose limitation and lawful processing principles under applicable Indian laws.

4. Website Performance & Loading Improvement

We continuously work to improve website speed, reduce loading delays, and provide a better browsing experience.

For website performance improvement, we may collect and review technical data such as:

  • Page loading speed
  • Server response time
  • Browser and device diagnostics
  • Error logs
  • Cache and session behavior
  • Website usage flow
  • Failed page loading attempts
  • Checkout or payment failure logs

This data is used only for technical improvement, security enhancement, website stability, and user experience optimization.

Users may report website loading, buffering, checkout, or page access issues using the official support details mentioned in this Privacy Policy.

5. Customer Support & Official Contact Details

We understand that accurate and responsive contact details are important for customer support.

Customers may contact us for:

  • Order support
  • Delivery-related queries
  • Cancellation issues
  • Return or replacement assistance
  • Refund support
  • Website loading or technical issues
  • Payment-related support
  • Account-related requests
  • Privacy-related requests
  • Policy-related clarification
  • Complaint and grievance redressal

Official Support Details

If any contact number or email mentioned anywhere on the website is found outdated or unresponsive, customers are requested to use the above official contact details.

6. Cancellation, Delivery & Order Support

We may collect and process order-related information to manage delivery, cancellation, return, replacement, and refund requests.

If a customer places an order and cancellation cannot be processed despite being eligible under the applicable cancellation policy, the customer should contact official support with the following details:

  • Order ID
  • Registered mobile number
  • Registered email address
  • Payment reference number, if applicable
  • Reason for cancellation
  • Screenshot or error message, if any

The Company will review the request as per the applicable cancellation, refund, return, replacement, and shipping policies displayed on the Platform.

If cancellation is allowed under the policy but a technical issue prevents cancellation, the Company will take reasonable steps to resolve the issue or provide an alternate support process.

7. Delivery, Cancellation & Policy Information Accuracy

We aim to keep all delivery, cancellation, refund, replacement, and customer support information accurate and updated on the Platform.

The Platform may display information related to:

  • Estimated delivery timeline
  • Order processing time
  • Cancellation eligibility
  • Refund timeline
  • Return and replacement process
  • Courier or shipping support
  • Customer support process
  • Non-cancellable or non-returnable product categories, if applicable

Customers are advised to carefully read the applicable Shipping Policy, Refund Policy, Return Policy, Cancellation Policy, Terms & Conditions, and FAQs before placing an order.

In case of any mismatch, outdated information, unclear policy content, or cancellation-related issue, customers may contact official support for clarification.

8. Sharing of Information

We may share your information only with trusted and authorized parties where necessary for order processing, support, compliance, and service delivery.

8.1 Trusted Third-Party Partners

We may share limited information with:

  • Courier and logistics partners
  • Payment gateways
  • SMS, email, or WhatsApp communication service providers
  • Customer support tools
  • IT, hosting, security, and analytics service providers
  • Return, replacement, and refund processing partners
  • Fraud prevention and risk monitoring service providers

These partners are required to handle your data securely and only for the purpose for which the data is shared.

8.2 Legal Authorities

We may disclose information when required by:

  • Court orders
  • Government authorities
  • Law enforcement agencies
  • Regulatory bodies
  • Tax authorities
  • Fraud investigation agencies
  • Applicable Indian laws, including the IT Act, Consumer Protection Act, GST laws, and other statutory requirements

9. Cookies & Tracking Technologies

We use cookies and similar technologies to improve website functionality, speed, security, and user experience.

These may include:

  • Cookies
  • Session identifiers
  • Pixels
  • Analytics tools
  • Performance monitoring tools

These technologies help us:

  • Improve website loading speed
  • Remember user preferences
  • Maintain login sessions
  • Analyze website traffic
  • Improve checkout and order experience
  • Detect technical errors
  • Prevent fraud and misuse
  • Improve marketing and service communication

You may disable cookies through your browser settings. However, some website features may not function properly if cookies are disabled.

10. Data Security Measures

We use reasonable security practices as required under applicable Indian laws, including the Information Technology Act, 2000 and SPDI Rules 2011.

Security measures may include:

  • SSL encryption
  • Secure servers
  • Controlled data access
  • Password protection
  • Regular security checks
  • Technical monitoring
  • Restricted employee access
  • Data backup and recovery measures
  • Secure payment processing through third-party gateways
  • Monitoring of suspicious activity

Despite reasonable security measures, no online platform can guarantee 100% security. By using the Platform, you accept the inherent risks of internet-based services.

11. Data Retention Policy

We retain your data only for as long as necessary for business, legal, tax, regulatory, support, security, and dispute resolution purposes.

Retention may include:

  • Active user data: Retained until account deletion or as required for service delivery
  • Inactive user data: Retained up to 1 year, unless longer retention is legally required
  • Transaction and invoice records: Retained as required under tax and legal compliance, generally 5 to 7 years
  • Support and complaint records: Retained for dispute resolution and legal compliance
  • Technical logs: Retained for security, website improvement, and troubleshooting purposes

After the applicable retention period, data may be securely deleted or anonymized.

12. Your Rights Under Indian Law

Subject to applicable law, you may have the following rights:

  • Access: Request details of personal data held by us
  • Correction: Request correction of inaccurate or incomplete information
  • Withdrawal of Consent: Withdraw consent for marketing or specific data processing, where applicable
  • Deletion: Request deletion of your account or personal data, subject to legal, tax, transactional, and compliance exceptions
  • Grievance Redressal: Raise a complaint regarding privacy, support, cancellation, delivery, refund, replacement, or technical issues

To submit a request, contact us at:

13. Children’s Privacy

Our Platform is intended for users who are 18 years of age or above.

We do not knowingly collect personal data from minors below 18 years of age.

If you believe that a minor has provided personal information on the Platform, please contact us immediately. We will take reasonable steps to delete such information, unless retention is required by law.

14. Third-Party Links

Our Platform may contain links to third-party websites, services, payment gateways, courier tracking pages, or external tools.

We are not responsible for third-party:

  • Privacy practices
  • Terms and conditions
  • Policies
  • Content
  • Technical issues
  • Payment failures
  • Service availability
  • Data handling practices

Users should review third-party privacy policies and terms separately before using such services.

15. Marketing Communications

We may send service-related updates, order notifications, offers, promotions, and marketing communications through email, SMS, WhatsApp, phone call, or other available communication channels.

Marketing communications may include:

  • Offers and discounts
  • New product updates
  • Cart reminders
  • Order-related updates
  • Service alerts
  • Website updates
  • Important policy updates

Where applicable, users may request to stop receiving promotional communications by contacting us at info@apparelshop.in. However, important transactional, order-related, payment-related, legal, and service-related messages may still be sent.

16. Data Breach Notification

In case of any data breach or security incident that may affect users’ personal information, the Company will take reasonable steps to investigate, contain, and resolve the incident.

Where required under applicable law, the Company may notify affected users or relevant authorities within the legally required timeline.

Users are advised to immediately report any suspicious activity, unauthorized account access, payment concern, or privacy issue to:

17. Policy Updates & Website Information Review

We may update this Privacy Policy from time to time due to:

  • Changes in law
  • Business requirements
  • Security updates
  • Service improvements
  • Website performance improvements
  • Changes in customer support process
  • Updates in delivery, cancellation, refund, return, or replacement process
  • Updates in company, legal, GST, CIN, or grievance details

The revised Privacy Policy will be posted on this page with an updated “Last Updated” date.

Continued use of the Platform after policy updates will be considered acceptance of the updated Privacy Policy.

18. Grievance Officer

As required under applicable Indian laws, users may contact the Grievance Officer for privacy, data protection, support, delivery, cancellation, refund, replacement, website performance, or order-related complaints.

Grievance Officer Details

  • Name: SHANKAR BHAVYA (DIN)
  • Designation: Grievance Officer
  • Company: Apparel Route Private Limited
  • Email: info@apparelshop.in
  • Official Support Number: +91 8792802350
  • Working Hours: Monday to Friday, 9:00 AM to 6:00 PM

Registered Office Address

Apparel Route Private Limited
57, Novel Business Park Gate,Hosur Road,Gajendra Nagar, Bengaluru, Bengaluru Urban, Karnataka, 560030

Complaints will be acknowledged within 48 hours and resolved within 30 days, subject to applicable legal requirements and the nature of the complaint.

19. Contact Us

For any question regarding this Privacy Policy, website loading issue, cancellation issue, delivery information, order support, refund support, replacement support, privacy request, or grievance, please contact us:

  • Company: Apparel Route Private Limited
  • Website: https://apparelshop.in/
  • CIN: U74101KA2025PTC212015
  • GSTIN: 29ABECA2948R1ZW
  • Email: info@apparelshop.in
  • Official Support Number: +91 8792802350
  • Working Hours: Monday to Friday, 9:00 AM to 6:00 PM

Registered Office Address

Apparel Route Private Limited
57, Novel Business Park Gate,Hosur Road,Gajendra Nagar, Bengaluru, Bengaluru Urban, Karnataka, 560030